Advertising is important in making sure your game sells well, it may even be a more important factor than producing a semi-decent game. Nothing in the universe will ever persuade a tight fisted consumer into buying your game like seeing a beautiful and happy celebrity saying how much they enjoy playing it. But the coup de grace for a company, the ultimate product pusher, is if you can get a celebrity to make a cameo in your game, or even better, provide some “magnificent acting talent” for wha
Just for fun, David Spinks and I decided to pick a fight. The topic: Is it a good idea to slap a brand logo on your avatar? Or, more broadly, where do advertising, transparency and common sense intersect in social media? I’ll let David kick things off: Don’t Brand Your Avatar Please People have come up with some interesting forms of advertising recently. We’ve seen tattoos, sponsored tweets and now there’s talk of branded avatars; that is unaffiliated users adding a brand logo to
Tags: Advertising, Avatar, Avatars, Brand Logo, Common Sense, Epic, Fun, Spinks, Tattoos, Transparency, Tweets, Unaffiliated Users
